Luxottica is the brainchild of one visionary man - Leonardo Del Vecchio. Let’s dive into the company’s growth journey and uncover the secrets of its success… Since its establishment in 1961 in Agordo, north of Belluno, Veneto, Luxottica has undergone various transformations and evolved to become a multi-billion-dollar empire today. Invested €229 million in Research and Innovation (R&D).Has approximately 11,000 stores worldwide.Here are a few facts and figures from the year 2020 that demonstrate the size and stature of Luxottica: The company also manufactures sunglasses and prescription frames for the most popular designer brands, including Armani, Ralph Lauren, Chanel, Prada, Burberry, and Versace, among others. It is home to popular brands such as Ray-Ban, Costa, Persol, Oliver Peoples, and Oakley, making it a one-stop solution for all consumers interested in anything-eyewear. In our latest eBook, “7 Ways to Use API Integrations In Your Email Campaigns,” we show how Dunkin’ Donuts used API integrations to pull in Instagram photos and tweets into emails, how EZLinks used the technology to offer real-time reservations for golf courses across the country, and more.Luxottica is the ultimate player dominating the eyecare and eyewear industry, empowering people around the globe to see more, be more, and live life to the fullest.Īs a vertically integrated company, Luxottica is involved in designing, manufacturing, distributing, and also retailing its eyewear brands. Want to see how other brands are using API integrations in email? Things are only going to get more interesting as companies start using API integrations to create entirely new email experiences. A highly relevant email can make all the difference in the world.Īt Movable Ink, we’ve seen the evolution of widget-based dynamic emails into full-blown contextual emails. This is a great example of how an email, simply by pulling data from local stores and inventory, can actually transform digital prospects into physical customers. By using this contextual marketing engine, the business saw more traffic to brick-and-mortar stores as well. The business didn’t just see increased engagement from this integration. With this “Exams Near You” campaign, Lenscrafters improved click-through rates by 60%. However, by geo-targeting the store locations and showing real-time exam appointments at those locations, Lenscrafters personalized the experience. When Lenscrafters sends out available times for eye exams, it’s usually up to the customer to find the location that’s most convenient to them. To do that, Inniger and the team used Movable Ink’s technology to power custom-built API integrations in an email campaign. Ivy Inniger, Director of CRM/Loyalty at Lenscrafters North America, wanted to make it as easy as possible to book appointments. That means getting online sales for glasses and, most importantly, getting people to book appointments. When it’s time for a sale or an appointment reminder, the company depends on email to drive results. One of the most important marketing tools for Lenscrafters is email. The brand has stores all over the country that sell eyewear products and offer eye exams. You might even be wearing a brand you bought from the company right now. If you’re wearing glasses, there’s a good chance you’ve heard of Lenscrafters.
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